We are Africa Made Only a clothing brand based in Cape Town, South Africa. Africa Made Only or AMO was born in 2018 of the belief that everything that can be made here should be made here.
Winners of the Investec Start Up School 2019. We create authentic, ready to wear & bespoke pieces of clothing which are made by local talent using ethically sourced, limited edition fabric, from all corners of our continent.
Our brand philosophy
Africa is for the makers; making moves and always making a plan. We’re made of collaborations with inspired individuals, made of this place that we call home. Between talent and trade, present and future, unique partnerships & collections are made here and only here. We are Africa Made Only, our friends call us AMO and Everything that can be made here should be here.
The process behind creating our products
The inspiration for our designs come from locally sourced fabrics like Shweshwe and wax prints from all over the continent. We aim to find ways to make them comfortable & unique at the same time. We soften & shrink wash our fabrics before make-up to guarantee our fit for life. Our product range is cut with the aim to have zero waste on our fabrics. We produce, shorts, Hoodies, T shirts and even scrunchies from the same cut sheet. What’s left of our fabric is quilted to create a bespoke limited edition garments.
The sustainable & ethical practices in our business
We worked to establish a cooperative space in Wynberg for retrenched textile & garment makers, most of which are women from Bishop Lavis & Khayelitsha. The idea was to create a space that enables them to earn in the CoOp until such time as they regain permanent employment. The newly employed are then replaced by someone else with the same skill. We call the cooperative "The Makers Cottage" and It houses three businesses types with three symbiotic skill sets. A CMT service, A skilled labour resource manager/recruiter & Retail/Wholesale Brands that keep fabric on the machines and the women earning. For our model to work we need to keep production going. We source fabric & finishes locally and from the continent and aim to produce top quality garments that are 100% Africa Made Only.
If you are a tailor, seamstress, creator or a keen entrepreneur based in South Africa and you would like to partner with a brand that believes in enabling local talent to create great Africa Made Only products. Get in touch with us at firstname.lastname@example.org. Please note we aim to develop healthy win - win partnerships not exploitative employment. If these values speak to your heart we hope to hear from you soon as we aim to launch our online ecosystem for Africa Made Only products and services. To further understand our vision listen to our Investec podcast by clicking on the Start Up School icon on the home page.